Visibility is one aspect of marketing that won’t change — regardless of the year. Marketing before and after a digital transformation revolves around how customers see your business. What should marketers and business owners do to stay ahead of their competitors? Here are 4 tips to help you develop a Twitter marketing strategy
1. Perfect your timing
2. Be a resource, not an advertiser
3. Be visual
4. Native ads supremacy
Perfect your timing
Brands and businesses use Twitter to gain visibility, brand awareness, increase sales, and ultimately drive traffic to their blog or website. To do this, brands must first think of how to make their tweets visible to their audience.
Social media is one of the best ways to amplify the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Sometimes are better than others. To increase the Click-Through-Rate (CTR) of your articles or links, you need to be tweeting at the optimal time and not when people are asleep or having a busy day at work.
Be a resource, not an advertiser
Twitter can be an amazing tool that small business owners can use to build relationships with prospective customers. Whatever you tweet, put your followers first. What type of content will they find useful?
Posting a question is a simple tactic that works equally well in a social or business setting and on Twitter, as its human nature to want to answer a question. You could ask your audience for their views on a new product or service or tweet a link to a blog post and ask for their opinion.
A quick look at Twitter Analytics will show you that tweet with photos generate more favorites, retweet and click than text-only tweets. Make sure your photo is optimized by editing and applying filters using Twitter mobile apps.
Be visual
Twitter now features visual content more prominently by auto-expanding the images in your tweets, so accompanying your content with an image is more important than ever. Stunning visuals will go a long way to help your updates stand out amongst the other tweets in your followers’ text-dominated Twitter streams.
Humans process visual content 60,000 Xs faster than text.
Content with relevant visuals gets 94% more views.
37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).
74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).
By 2017, video content will represent 74% of all internet traffic.
Native ads supremacy
The goal of native advertising is to create an experience where the ad is a cohesive part of the content that someone is already consuming. Recently, “native” has been used to refer to mobile in-app ads that match the existing look, feel, form, and function of the app in which they appear.
According to a Business Insider (BI) headline, native ads will drive 74% of all ad revenue by 2021. BI data further suggests that spending on native advertising in the United States will reach $21 billion by 2018. While the largest segment of native ad spending is in social media, the fastest growing segment is the native-style display which is expected to grow by more than 200% over the next two years.
Native advertising is currently the third-most popular tactic, tied with video.